The creator breakdown #1: Brand identity

Not what you think.

Listen…

I have noticed a pattern between successful people and quitters.

Their personality and fanbase.

Either it’s high or low.

But in any way, it affects their growth.

And especially one metric:

Their followers.

I have been quite struggling with that recently but since 8th August I’ve been working like mad to understand where it comes from.

I thought:

  • I needed the blue tick

  • My account was cursed

  • I needed to network (half true)

But honestly, I was far away from the reality.

Let’s dissect the context creation part.

Overview of personality tweets:

  1. Fun

  2. Jokes

  3. Stories

  4. Opinion

  5. Thoughts

  6. Vulnerability

  7. Documentation

  8. Transformations

Today we’re going to focus on the outlined ones.

Let’s start!

Documentation

Most times people like me want to know more.

We don’t know what happens in their life.

They are like invisible guys…

We only get tips, platitudes, and a few stories if the creator wants.

But that’s not how you gather souls.

You do it by being here first.

Imagine being in a bar.

You see a beautiful girl and decide to talk with her.

But you quickly notice…

She doesn’t remember anything.

Stuck in her memories, she has nothing to share.

And so you decided to leave.

Even if you are valuable in one sense.

People want personal stuff.

You should be extremely valuable otherwise.

But you aren’t.

Here are actional tips you can start implementing now:

Descriptive moments, picturing highlights

Bonus: Videos of your learnings/experiences.

Remember, don’t be that girl in the bar.

Be present.

Transformation

Now we’re gonna deep dive into transformation.

Documentation helps when you want people to follow (in the real term, not in social media).

But transformation helps to gather them.

After that, you turn them into followers (if you’re worth it).

The goal is to build deeper relationships with others and nurture them with the rest.

Actionable tips:

Powerful life stories, radical changes, relatable or milestone.

Or great storytelling.

But make sure it’s something that hits hard.

Vulnerability

It’s often mistaken with stories.

But these are 2 different things.

Stories are global, unlike vulnerability posts.

The goal here is to be relatable as f*ck.

You want your reader to think:

“Yo we’re twins brother”

Talk about the struggles you both (you and the reader) are experiencing.

And common enemy.

Think outside the box.

We have heard enough of this “I’m struggling to grow on Twitter”.

Add some spicy ingredients:

  • School

  • Your boss

  • Skinny/fat

  • Toxic friends

These are environments everyone is in.

Between the doomer world and the bloomer one.

People are still grinding their asses to escape it, let them know they are not alone.

Actionable tip:

Show weaknesses, let your inner self appear, be relatable, and add powerful lessons.

P.S. ~ You can also mix vulnerability with transformation. Both make fire together.

Stories.

The best one.

And the one you should focus the most on.

Telling stories.

If the 3 ones you have heard about before have one common point, it would be their core structure.

These are all stories.

Stories in different ways.

The goal here? Training yourself to tell stories in any way.

Here’s how: Exercise yourself.

  • Long-form stories: 1 per day. Over 200 words.

  • 280 characters stories: 5 story tweets a day. About anything.

  • Inspiration: Homework for life & Crash and burn (type on youtube).

    (I prefer the first one to be frank)

Actionable tip:

Let people ender your memories and experiences.

And add powerful emotions.

Oops.

Looks like it’s already the end.

Already?

Dang.

But no problem.

There will be another banger next week on Wednesday.

I’m starting a new format from today...

And I will take this newsletter seriously.

Until then…

You can keep reading my tweets.

And if you have any suggestions or things you’d like to talk about?

Let me know in the comment section and I’ll be happy to open my DMs for you.

Now I have to go.

Take care of you.

Peace up.

- Adam, out.

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