My subtle way of creating content.

I spent the last few days focusing on one thing…

Building.

That’s why I haven’t been posting emails recently.

But it paid off.

Because I’m coming back with something solid.

A simple yet effective way to create content.

But first -

This is not going to get you crazy engagement.

Rather strengthen your fanbase.

We’ll focus on the 3% who will buy.

Let’s dive in:

1/ Showcase your real worth

Most people don’t know if you know what they need to know.

Thus - they don’t buy from you.

Imagine that your friend is selling fruits.

But he’s annoyed because nobody bought his oranges.

So he asks you for help.

Guess where are his oranges?

In his garage.

Where nobody can see them.

Got it?

Now imagine that these oranges are what you offer.

They can’t buy it.

So out these oranges in front of them.

Make them see it.

And show them their value.

2/ Paradigm shift

We all have beliefs in our heads.

But most creators are using their wrong.

Since they heard “share your ideas”, they try to write about anything that comes in their mind.

And they think people are interested.

The problem?

Your readers don’t care.

They only care when they see their beliefs popping up on the timeline.

Because they relate.

“Oh damn, this guy share the same belief as me!”

See the difference?

That’s how you should think.

Don’t try to change the reader.

Make him relate to you.

Build trust.

Then lead him to more beliefs.

That's how you get a fan.

3/ Leader’s cult

Let me ask you a question:

What separates Elon from basic creators on X?

Tic tac, tic tac…

Leadership.

Because most creators are just ‘experts’.

They don’t lead.

Think about it.

How many creators do you consider as leaders?

Few.

That’s where you can make the difference.

Instead of “trying to craft good content”.

Position yourself as a leader.

1. Share your story

2. Build in public

Consider X as an adventure.

You’re the main character.

Your role is to document your adventure.

And your listeners are the fans.

Thanks for reading.

If you have any questions reply to this email (or DM me @ImAdamTheG on X, I’m more likely to answer).

It was Adam for another show.

See you soon,

- Adam.