You're climbing the wrong hill.

Yep.

428 days.

That’s how long I have been on X.

It happened on 20th November 2023.

My body is tight.

I’m turning white.

“There must have been something wrong with me”

Was the only thing I think about.

My blood is boiling.

I want to destroy everything.

But this time it wasn’t my “content strategy”.

It wasn’t my friends.

Not even clients. (never had paid ones so nop :/)

I found the answer by journaling.

Wrote down my thoughts.

And this sentence popped out of my head…

“Write content that sticks”

Stupid right?

It isn’t.

Because when you dig a lil further.

You see the origin.

Where everything starts.

My audience didn’t stick. My mind didn’t stick. My content didn’t stick.

And I didn’t stick either.

So I turned everything off and focused on this one thing:

‘How can I ‘‘stick”?’

That’s when I came up with all the things you saw recently.

Stories.

Reviving souls.

Building in public.

Showing my vulnerability.

That’s when I found out.

My own writing style.

P.S. ~ Tomorrow I’m gonna show you how, so stay tuned :)

Your man,

Adam.

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