Ok, quick introduction.

I have been on Twitter for 8 months.

I have tried every way to build an audience:

• Did follow4follow

• Made “amazing content”

• Changed my profile 10s times

Just to tell you that I’m not one of these gurus.

All of them suck.

I helped people and iterated on feedback.

Add got a ton of support from them.

Benjamin Law on Twitter is just an example among others.

“Ok, but what makes you different Adam”

The difference? Simple.

Unless others, I deliver.

So let’s position your brand in 4 steps: (actionable plan at the end)

You need a “WHY”

Most people seem to forget it.

And don’t tell me it’s “money”. Because money itself has never fulfilled anyone.

Seriously.

If you don’t have a “why” you can use that formula:

Start with what you want, then want you DON’T want.

Let’s start with me:

Wants: “I want to be independent of my family. I want to travel around the world whenever I feel it with my friend. I want to share my journey with ambitious and kind people. I want to be free like a bird.”

Don’t wants: “I don’t want people to tell me what I should do to earn my living. I don’t want a boss to have total control over my life. I don’t want to live with my parent till I’m 30.”

See?

Now I have multiple reasons to keep building my dream audience.

Because whenever I want to quit I remember “Do I want a 9-5?”

Onto the next:

Align your why with your VISION

Okay, you have a WHY, cool?

Not enough.

You need to make this why realistic. And what’s the best way to do that?

A clear vision, exactly.

Find this scale to reach your purpose.

Here is mine:

Building an audience on Twitter (like anyone here). Monetize through (coaching, and product like you).

But where it becomes interesting is when you start to dig further

• Making connections

• Hopping on calls

• Form a pod

Start building the roadmap of your brand, and see your growth skyrocket

Your core message

The first 2 were a bit like “find a sense to your life” I acknowledge.

But now we’re eating the meat.

What do you to be known for?

• Helping people reach freedom?

• The finance expert who makes people better traders

• The old entrepreneur teaching his most important lesson?

It’s your choice.

But choose wisely.

For my part, I want to be known as the guy who doesn’t hold back the value and helps people to build their empire.

How? I got you man.

Let’s see:

The action plan

The reason you are here.

You want actionable advice.

And I understand.

I’m gonna be straight, this one is for you:

Questions to answer:

→ What do you bring when other people don’t?

→ What are you helping people with?

→ Who’s your ICP?

Start with these questions, they are simple but very efficient.

Free action plan:

• Profile Optimization

  → Banner: Statement of your brand

  → Profile pic: Clear headshot of your face with 1-color background

  → Bio: Deep intro of your brand, expertise, your uniqueness, external link, your offer

  → Pinned tweet: A presentation of your brand/ You story/ A plan you’re going to follow/ A premium thread.

• Networking:

  → 5-10 DMs/day

  → 50 comments a day. Close, mid, wide circle.

  → 3 networking calls a week, 1 prospect a week (once you have something to bring)

• Content creation:

  → 1 motivational post (morning)

  → 1 value post (noon)

  → 1 Entertainment post (afternoon)

  → Bonus: Authority post (testimonial, case study, follow from a big account)

  → 2 threads/week

Remember, everything you need is to be you.

Do cool sh!ts, go outside.

But keep in my this: “A great brand is an unforgettable one.”

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Thank you my friend for reading this.

You can follow me @Growth_gardian on Twitter, I share more insight about that daily.

And reply to this email if you have any suggestions or improvements I can make.

Otherwise,

Peace up, Adam.