You need to be a psycho.

I run 5km every day.

Every morning.

Cold or not, I don’t care.

And every time I get back from that run….

I go to the toilet and check my stats.

I see…

• How many minutes per km?

• Where was I the slowest?

All these little details.

And today it hit me:

“Why am I not doing the same thing with content creation?”

Sit on the toilet.

Look at my content.

And see…

Was that good to say?

Was that clear?

How did people perceive this?

I know it might sound crazy to some.

But it’s the harsh reality.

You need to care about details because your competition isn’t.

Nobody goes to the toilet to analyze his tweets.

Nobody sits on the couch and studies all the other posts.

Nah - They’d rather lay on their bed and scroll on X.

But because everyone’s doing that…

They don’t get punished.

They are just a lil better than their peers.

That’s it.

But not anymore.

Reach is down and everyone’s starting from 0.

So search every little way to go ahead of them.

• Move your X friends on WhatsApp.

• Share daily long forms with clear messages.

• Journal like a madman to get crystal clear on your idea.

• Hop on daily calls with friends you’d love to be like.

It’s your brand.

Your life.

Your choice.

Your man,

Adam