You need a mission.

Yoyoyo brother.

It’s Adam for a new show.

Put your shoes on.

Because in today’s letter, we’ll dig deep into something hard.

So today I wanted to show you something.

You see all these creators on X?

They have one common weakness.

Guess what it is…

Their vision.

And especially a mission.

The everyone-creator is here, posting 3 times a day, sometimes even x5.

He posts threads about growth hacks everyone knows.

In short, he’s useless.

And you wanna hear something even harsher?

I used to be one of them.

Maybe I still am.

But I found out the exit door.

Now let’s say you’re one of these “everyone-creators”.

My goal is to make you join the top 1% in today’s letter.

1/ How to find your purpose

The first mistake a creator makes is making circles.

So here we want to make you stop circling.

How?

Your vision.

You need to know what you wanna do.

In 3 words: Your Big Idea.

Audrey has community.

Zayden has writting.

Logz has entertainment.

I can take anyone on X.

And most of the time they are where they are because they are expert with their Big Idea.

You want one?

Answer these 3 questions:

1. What is something I’m passionate about?

2. What is something I vibe with?

3. What is something that’s profitable for me?

Mine is creation.

What’s yours?

2/ The VSP framework

The goal here is simple:

Align your brand with your vision.

So here you go:

What do I stand for? (Values)

a. What are my traits? (e.g.: Curiosity, Creativity, use google for more)

b. What are the things I believe in?

c. What are the myths I don’t believe in?

Who am I? (Story)

a. What are the 5 experiences (or more) that have made me the person I am?

b. What’s my backstory?

c. What’s the #1 reason for my presence? (Develop this question, it’s what we call our WHY)

What’s my mission? (Purpose)

a. What do I love? (2-3 things are the sweet spot, don’t go too far)

b. What am I good at? (Find things you can implement in the digital world)

c. How do I help people? (mix the above to answer it)

3/ Align your content with your community

It’s 10x simpler than you think.

Let me prove it to you.

First, you’ll need the checklist.

• The Big Idea

• VSP framework

• Journaling

That’s it.

Why journaling?

Because it shapes your writing.

Increase focus.

Sharps your mind.

So now you’re gonna use your content as a way to:

• Nurture your community

• Grow your community

You need to find the intersection between simple and deep content.

Deep is for members.

Simple is for newcomers.

And now?

Now you’re gonna use the value magnitude strategy.

This means that you’re gonna exchange as much as possible with your members and newcomers.

Through DM.

Through the comment section.

Maybe even other social media.

The more they support you, the more you give.

It’s already the end.

Thank you for reading through brother.

If you have any questions feel free to DM me.

And I’ll see you tomorrow for another banger.

Peace up,

Adam