The key to huge relatability.

I used to be vulnerable.

But a lot.

Whenever I got bored…

I’d yield.

I’m serious.

And you know what?

That’s what most readers do.

Yes, even you who’s reading this.

You’re vulnerable.

And this is what we’re going to deep dive in today.

I had this thought while journaling yesterday.

“What if everyone has a vulnerable point?”

Like me.

Yielding when I was bored.

But you?

Think about it.

Your stories aren’t getting that much traction.

Your tweets don’t blow up.

Why is that?

It’s because you’re not focusing on the right thing.

You think:

“My story, Me.”

But that’s not how it works.

Focus on people.

‘How does this feel like?’

‘What emotion am I provoking here?’

Take the time to answer them all.

You want to find their pain point as you found out mine.

Remember:

One story.

One emotion.

One solution.

If you can find this vulnerable point.

You’ll write better content.

Your man,

Adam.