- The Evergreen Letter
- Posts
- You can't money.
Hint: It’s because your offer sucks.
(the way you package your service is bad)
So let’s fix this together:
1/ Claim
It’s the promise - if you don’t have anything to promise first…
You’re stupid - for 2 reasons:
You have no numbers, so 0 targets.
You’ll look uncertain, stupid too.
Ex: “I’ll decrease by 80% your body fat”
That’s the claim.
2/ Mechanism
A claim without a mechanism is just a joke
Why?
Because people are paying for the implementation - they want your help.
Best way to do that:
Personalize your system:
Give it a name
Own its process
Use storytelling
Example:
Most e-commerce brands are missing out on their email list.
They are treating them like sh!t.
And when they hire an email marketer - he makes it even worse.
That’s why we’ve created the ‘karma’ system.
To help you take control back of your list.
Pick a problem → Amplify frustration → Give solution → Amplify pleasure.
3/ Risk reversal
You have 2 ways to do it:
Guarantee
Proof
If you're just starting out (like me) - you want to put all in the black (guarantee).
Because you have no proof.
So work on a performance basis until you get that case study.
Once you have it - double down.
Make your business a case study machine.
Guarantee → Client → Case-study → Client → Case study.
The further you go - the easier it gets.
4/ Showcasing & Fulfillment
It’s not done yet.
because most would stop there.
“I’m happy - I have my offer”.
Wrong.
You need to showcase your skills - because the prospect is still a little bit skeptical.
How do you do that?
Simple.
Breakdown
Walkthroughs
In-live case studies
Just show him that you know what you’re doing.
Ex: “I can send you a video of me breaking down your business and show you what are the best angles to market your biz from, are you in?”
That’s it for today.
If you loved it:
P.S. Want to generate and close more qualified leads? DM me “evergreen” on X and let’s talk.
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